1. 모스(Marcel Mauss)의 증여론
-The Gift:The Form and Reason for Exchange in Archaic Societies(1923-24)
-Gift is never 'free'
-Gift for reciprocal exchange
-“What power resides its recipient to pay it back?"
증여에 대하여 다시 되갚아야 하는 기본 원리는 무엇인가? 증여의 수혜자로 하여금 되갚도록 의무적으로 강제하는 어떤 힘이 증여 안
Ⅰ. 개요
Rokeach는 자신의 이론을 바탕으로 하여 가치관 측정도구(Rokeach Value Survey; 이후에는 RVS로 줄여 쓸 것임)를 만들었다. 기존의 가치관 연구 문헌들을 참조하여 궁극적 가치관 목록을 만들고, 555개의 성격 특성 형용사 가운데 도구적 가치관 목록을 만들어 대단위 표집조사 연구를 통해 각기 18개
Why Tech will blossom again?
IT에 대한 비관적인 견해
▣ 주식시장 및 벤쳐 캐피탈 침체로 인한 주가하락과 실적악화로
IT 기업들이 대부분 파산의 위기에 직면함
▣ 전반적인 경기 둔화로 인한 IT 관련 상품 수요 급감
▣ 90년대 이후 IT 산업에 대한 과잉투자로 인하여 IT 산업의
전반에 걸쳐서 초과
리더십(leadership)의 첫 스펠링은 “L"의 약자이다. 이 ”L"은 귀를 기울여 경청한다(listening)는 말의 약자이다.
리더십에는 의견 청취의 기술이 포함되어 있다. 사소한 말이라도 성의를 다해 잘 들어주게 되면 평소에 인간관계를 한결 부드럽게 해준다. 말은 곧 인격의 표현이기 때문에 말하는 것을 잘 들
gift car campaign’, social welfare, support for sports, and so on.
We did self survey to 100 people to know the public’s awareness of Hyundai Car’s CSR. The question is “Do you know Hyundai Car’s CSR?” and “If you know that, the campaign is what?” The result is that: only 18% people know the Hyundai Car’s CSR (Graph 2), and they know only ‘gift car campaign’ or ‘bus conc
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
passion and affections for Miss Rosamond.
Jane - asks why he does not just marry her.
St. John – says that he is very much in love with Rosamond; but he knows that Miss Rosamond would not be suited to be a missionary's wife. He insists that he is a cold, hard man who is not willing to give up his ambitions for God, for love. He remarks that Jane is original and direct in her manner
Ⅰ. 4Ps of Tempo
Product
Tampons in Korea are most likely to be called Tempo since the name recognition of product is high - 78 percent of Koreans who recognize tampons call it Tempo based on the research done by Yuhan-Kimberly. However, according to Korean sanitary product market research, Tempo is at the 9th place followed by Playtex, world leading tampon. Tempo has 3 kinds- junior, regula
give great chances to Tempo to occupy additional market share and attract potential customers more.
2. Main competitor-Playtex.
Since Playtex launched tampon products in 1968, it has occupied the largest market shares of the world tampon market. In Korea, Boryung imports Playtex.
The most distinguished point of the product of Playtex is the high quality of the products. Compared to Tempo, t
gift-giving. This is a time-honored tradition in all countries, and evokes different feelings or emotions in all of us. Gift-giving has many different functions in culture. One can receive a gift as a token of affection, or one can receive or give a gift to stimulate business opportunities. In both of these cases, the gifts are always well received, and serve the function of a memento.
Perhaps th